On Jan. 16, 2016, the 10th MSG anniversary ceremony with the theme of "opening, sharing and win-win" was ceremoniously held in Xiamen Vanilla Garden Hotels. Jun Lyu, MSG CEO, and Lin Jiangting, Secretary General of Xiamen Alumni Association of Tsinghua University and VanClub, as well as the elites from various industries all over the country attended the ceremony.

This was a feast of wisdom and business opportunities integrating culture, media, technology, entertainment, economy and management. On this day, all projects of MSG were launched simultaneously with the opening of the grand ceremony. The scene gathered numerous authoritative medias, including CCTV, CNR, China Net, Xinhua News Agency, People Net, China News Service, China Enterprise News, China Reform Daily, Fujian Daily, Straits News, Southeast Express, Xiamen Daily, Xiamen Evening News, Xiamen Radio and Television, West Strait Morning Post, Straits Herald Agency, Channel Economics, Southeast Morning News, Anxi News, Tencent, Sina, Sohu, Hexun, Phoenix, etc.

"The Same", the theme song of MSG, was played at the whole venue with dynamic melody and became a highlight of this grand ceremony. The song was the latest single composed by INFAN, a "poetic girl" after two years of learning accumulation. Her own experience always coincides with the advancing ideas of MSG. At this 10th anniversary ceremony, INFAN officially signed a contract to become MSG spokesperson, and carried out in-depth cooperation with the group in the fields of media, performance, etc.

In addition, MSG, together with Yu Qiang, MSG cultural consultant and member of China Writers Association, jointly held the press conference of new book "Sea Love on the Silk Road" and 2016 MSG Haisi Culture (Xiamen) Expo. As the first historical documentary novel reflecting the ancient Maritime Silk Road, "Sea Love on the Silk Road" aroused a warm response on the spot. It responded to the strategy of building Silk Road Economic Belt and Maritime Silk Road proposed by general secretary Xi Jinping, and was the most important cultural highlight for MSG to develop the Belt and Road initiative.

It was reported that in order to complete this book, Mr. Yu read millions of words of books and materials about the Maritime Silk Road, inspected many relics and scenic spots related to the Maritime Silk Road in Quanzhou, such as Mount Jiuri, Anxi County, Dehua County, Zhenghe Banks, Officer-receiving Pavilion, Quanzhou Qingjing Temple, Muslim Tomb, Meishan Tianfei Palace, Quanzhou Maritime, and asked for advice from relevant people. On the basis of mastering a large number of materials, he devoted himself to writing. In the future, Mr. Yu will go to Jakarta, Bali, Kuala Lumpur, Malacca and other places around the world to continuously inspire himself.

Subsequently, the emotional robot "Vanbaotong" was officially released, and the scene of interactive dialogue between children and robot pushed the activity atmosphere to a new climax. The robot was the latest scientific research achievement designed and developed by MSG and Dr. Sun Xiao of the University of Tokushima in Japan. It could understand the emotions of consumers, became the best transmitter of people's warmth, and met various daily needs. It was widely used in family, medical treatment, military and other fields with its huge cloud data, data analysis, memory storage and other intelligent functions. Once it appeared, it had aroused widespread concern of the media.

As a model of the current cross-border cooperation and comprehensive layout of new business mode, MSG's VanLiving Center, VanMall and OAO new business mode focusing on light consumption under new era, and the "aviation" series dedicated to the strategic construction and brand building of modern enterprises also appeared one after another, bringing a refreshing concept of "open, sharing and win-win", which caused resonance of many participants.

At the end, Jun Lyu, MSG CEO, summarized all the projects one by one, and shared the group's definition and operation of the business model of "sharing economy" in 2016. He expressed in interviews with multiple media that MSG will develop a new business model in 2016, and built the sharing economy and model into real and effective social and economic effects through the internal cross-border comprehensive development of the primary, secondary and tertiary industries, so as to better cope with the new situation.

It was reported that this grand ceremony will last until Jan. 23, during which there will be branch events with different themes. On the occasion of the 10th anniversary grand ceremony, elites gathered to talk about the new era and share new business opportunities.

Ten years of development, MSG's industry has made a qualitative leap from single to multiple, flat to three-dimensional, fighting alone to whole industry chain that builds a platform and integrates resources. A new decade brings new dream in the new journey. In the future, MSG will continue to do what people haven't done and work for what they haven't done under the strategic guidance of "linking customers, sharing resources and creating value". It will create an Internet ecosystem with advanced business mode and lead the wave of business innovation in the whole industry and even in the whole society.