On September 12, MSG Internal Mid-Autumn Festival Gala was held in Xiamen Baixiang Wutong Hotel. The staff of Xiamen and Anxi District gathered to celebrate the reunion festival, pay tribute to the new era and look forward to the new future of the Group.

The theme of this activity was "My New Era". I referred to the individuals or groups that surge the tide of the era; new era referred to the unlimited expectation of a better future. "My New Era" emphasized that each individual or group had different interpretations of the future, which was another profound reflection of the group's characteristic culture.

The activity always carried out the core values of "people-oriented", tapped the potential of staff, and led staff to fully display the spirit of pioneering and innovative, and courageous pursuit of dreams through magnificent activities such as moon cake gambling, theme performances and creative signing-in.

Group families gathered to celebrate the Mid-Autumn Festival. The moon cake gambling deeply integrated Minnan tradition with the group culture and set up a dazzling prizes. While experiencing the charm of Minnan customs, the staff deeply felt the strong humanistic care of the group. The whole process of gambling was filled with dice rolls, laughter and cheers, which atmosphere was warm and lively.

It was worth mentioning that the dice had its own characteristics. The six-sided design was based on the six Chinese words of "Chuang, Zao, Mei, Hao, Sheng, Huo" in the tenet of MSG, which implied that the group will work with all staff to create a better future.

Subsequently, with the inspiring melody, the theme performance of "My New Era" officially opened, and the group staff fully carried forward the spirit of "hosts", and in a full state deduced splendid programs integrating individual and group performance, presenting a grand audiovisual feast with innovation, culture and interaction, which highlighted the infinite vitality and charming demeanor of dreamers in the new era.

Theme performance was very excellent. The group boasted many talents and so was not to be taken lightly. Passionate K-pop dance, magic show, creative dance, poetry recitation of "Run, My New Era", the national folk dance of "Bibo Peacock", the public welfare sketch of "New Era of Environmental Protection" and the sign language dance of "My Future is not a Dream" had not only highlighted the group's optimistic and enterprising, positive and harmonious corporate atmosphere, but also expressed the sincere feelings and unlimited expectations of the staff for the motherland and the group. Applause continued, the scene brimmed with vigorous positive energy from beginning to end.

It is worth mentioning that the activity used creative sign in method with WeChat, and real-time display of your messages for the new era, which added a strong and colorful brushstroke to the activity, led staff to think deeply about the struggle goals and pursuit directions under the new era tide. It also encouraged staff to strive to realize their self-worth, promote the ambition of the group development, and jointly build the Chinese dream of the great rejuvenation of the Chinese nation.

Celebrate the reunion festival and embrace the new era. The Mid-Autumn Festival was a carnival feast specially designed for MSG staff. It aimed to jointly deduce the brilliance of the new era and enhance the staff's sense of happiness and belonging in an all-round way. At the same time, it expressed a bright vision of the prosperity of the group and the prosperity of the motherland by sending a promise to the bright moon. It took the era as the paper, struggle as the pen, and "The Same" as the ink, and continued to write the brilliant new chapter of MSG.