From Jan. 14 to 15, the 9th China Charity Festival themed "public welfare creates beauty" was held in Beijing. This Charity Festival covered five major theme activities, including the opening ceremony, tribute ceremony, theme forum, public welfare project exhibition, closing ceremony and award ceremony, as well as a number of supporting activities, such as specially planned annual public welfare image exhibition, public welfare creation reward, public welfare release, project roadshow, open class, etc.
More than one thousand government leaders, business leaders, philanthropists, charity scholars, mainstream media and other representatives participated in the event, focusing on public welfare innovation in the new era, exploring new models and new ideas for public welfare, and actively making voice and suggestions for the innovation and development of public welfare.
Xie Yuhong, vice chairman and secretary general of All-China Environment Federation (ACEF), Wang Wenbin, director general and secretary general of Western China Human Resources Development Foundation (WCHRDF), Yan Caiming, general manager of PPG Asia Pacific region, Li Ge, deputy secretary of the Party Committee of Xuzhou Construction Machinery Group Co., Ltd. (XCMG), Zhang Yuening, deputy secretary of the Party Committee of iQIYI, Teng Gang, vice president of China enterprise affairs of Mars•Wrigley, and many other representatives attended the event and made keynote speeches.
Famous actor Xu Wenguang, and well-known actors Yi Nengjing, Wen zhaolun, Tao Xinran, Wang Xiaowei, as guests of "Yishuo", delivered public welfare power through touching stories; famous pianist Li Yundi brought special sharing and blessing through video.
As an annual event of great influence in the field of public welfare and charity in China, the Charity Festival paid tribute to the public welfare practitioners, innovators and leaders through the award ceremony. JUN LYU, MSG CEO, won the "2019 Public Figure Award" for his outstanding performance in fulfilling corporate social responsibility and good public comprehensive evaluation.
People-oriented, interpret the new path of public welfare in the new era.
JUN LYU, MSG CEO, was invited to participate in the Opening Forum of "new public welfare path in the new era", and shared with the guests new ideas and new practice path of public welfare development in the new era.
He highly elaborated the public welfare embodiment of MSG's business tenet of "people-oriented, create a better life". In the enterprise management, MSG always puts human value first, and actively explores how to fully release human energy. In the industrial development, with the original intention of non-profit, MSG achieves to drive the good operation of public welfare projects through the complementary effectiveness of other industries.
For example, for project Millionser Kindergarten, MSG had set up inclusive kindergarten with high standard software and hardware facilities, and found public welfare funds such as "Millionsr Growth Fund" for the whole society to light children's dreams, which forms a good reputation and social impact. At the same time, JUN LYU put forward some opinions on public welfare, pointing out that we should pay attention to the quality of public welfare and do public welfare accurately.
In addition, he published a profound understanding of "new era and new public welfare". He pointed out that the important feature of the "new era" is that we will witness the great moment of comprehensive poverty alleviation in 2020, and hoped that more enterprises will participate in this cause, which is of great significance.
The "new public welfare" is mainly about the innovation of the mode. We should break the limitations of traditional offline, keep pace with the technological innovation brought by the rapid development of Internet, and create a new mode of "Internet plus public welfare", so as to create a simple, fast and new way of public service that everyone can participate in. The distinct and original viewpoint had aroused the strong consensus of the public persons.
Create a better life and lead the group to practice public welfare.
Winning the "2019 Public Figure Award" is a high recognition of JUN LYU's original intention, active performance of social responsibility and practice of public welfare culture. Under the leadership of JUN LYU, the group adheres to a high sense of mission, takes the business operation and social responsibility as the strategic direction of the group's development, earnestly invests in and implements public welfare projects, constantly innovates public welfare models, makes unremitting efforts to achieve "benefit all people" and strives to contribute to the public welfare of our country.
Pay attention to education and realize the education dream. For a hundred years, education is the first thing. Education is the cornerstone of national rejuvenation and social progress. For a long time, MSG has been keen on educational public welfare, contributed to the History Hall and Alumni Activity Center of Hefei University of Technology, supported the Education Development Promotion of Anxi No.7 Middle School, and successively set up "Millionser Entrepreneurship Fund in Hefei University of Technology", "Millionser Arts Development Fund in Fujian Normal University", "'Promoting Learning and Teaching' Education Fund" and "Millionser Growth Fund" to light up the dreams of students and help education career development.
Targeted poverty alleviation, improve people's livelihood. To win the battle against poverty is not only the responsibility of the Party and the government, but also the responsibility of the whole society. Under the call of the national "targeted poverty alleviation", Yunhui poverty alleviation service center launched the targeted poverty alleviation plan to send love assistance to rural poor households for long-term pairing.
In addition, MSG worked together with Hefei University of Technology to build the public e-commerce platform of "Hubing Mall", launched the "poverty alleviation procurement plan for agricultural products in Lingbi County", opened a new public welfare model of "purchase instead of donation", promoted the economic development of poor areas, attracted more backbone forces and warmed the society.
Public service events deliver civilization. MSG extensively organized national public welfare children's brand events such as "Children Voice" and "Happy Football", and assisted in the series of Youth Championships to build a stage for children to fully show themselves and promote the comprehensive development of children's comprehensive quality.
At the same time, MSG created a series of sports events, such as the national Tree Climbing Invitational Competition, Cross-strait College Students Basketball Competition, Millionser Basketball Match, etc., to spread the upward sports spirit. MSG also helped the Chinese Merchant Chorus Festival Competition, carried forward the entrepreneurship, inherited the business culture, etc.
In addition, MSG cherished great love, helped the seriously ill groups, and built a blue sky of hope for them. MSG set up MSG Volunteer Service Center, with the group members as the core, to serve the society and the people. MSG founded public book bar "VanCollege" to promote the reading of the whole people and "Millionser Red Fund" to transmit the positive energy. MSG also actively sponsored a series of public welfare initiatives of 98 CIFIT, Boao Forum, international marathon, and Ivy League, Alumni Association, Education Expo, Lei Feng Association, which highly annotated the public welfare feelings and corporate responsibilities of MSG.
Public welfare and charity are the same thing. To promote social stability and progress with public welfare is the constant original intention of MSG. In the future, JUN LYU will lead MSG to continuously expand the scope of public welfare, inject innovative thinking and strength, and add color to the development of China's public welfare and even the Chinese dream of the great rejuvenation of the Chinese nation.