Fight "Epidemic" with Art, the Opening of Special Art Exhibition
Date:04/21/2020

In this unusual 2020, the outbreak of COVID-19 suddenly swept across China. All people united as one man under the leadership of President Xi Jinping, and quickly put into the epidemic prevention and control. During the period of anti-epidemic, schools were closed, and teachers and students isolated at home recorded the special epidemic time with artistic language through their colorful brushes.

From Apr. 5 to 20, MSG, together with Lianxing Party Committee of Siming District, YMM International Private Art School, and ARAGON Center Building Party Construction Alliance, launched an offline public activity — Special Art Exhibition during the "Epidemic" on the G floor of ARAGON Center. The purpose of the activity was to let more people come into children's inner world through the exhibition, understand their cognition and feelings about the epidemic situation, publicize the knowledge of epidemic prevention, eulogize the heroic front-line anti epidemic heroes, gather the faith of fighting epidemic and transmit the positive energy of the society.

The works focused on the theme of epidemic prevention, covering watercolor painting, semi-solid hand painting, sketch, comics and other series, which showed teachers and students' admiration for the fearless spirit of the anti epidemic heroes and the good expectation of the victory of the anti epidemic. The paintings of "The Battle Against Virus", "The Establishment of Xiaotangshan Hospital in Wuhan", and "Go China!" were full positive energy that attracted passers-by to stop to watch and take photos.

On the photo wall, the children's painting process, works and personal show were also displayed, and the warm voice QR code of helping anti "epidemic" was creatively pasted. Many viewers who scanned the code and listened said that the voice is warm and powerful, from which they feel the children's sense of social responsibility.

It's worth mentioning that in addition to the paintings on display, MSG, with the original super IP VANVAN of "Eliminate City Negative Energy", helped the activity. The cute and adorable image of VANVAN attracted many people. The activity also set up the "VANVAN Interactive Area" where the interesting experience and a wealth of prizes settings triggered the enthusiasm of participation.

VANVAN is the mascot of MSG, adhering to the mission of spreading public welfare and delivering positive energy to the society. VANVAN had won the "Most Popular Online Award" of Xiamen Huli Mascot in the Series of "Remain True to the Original Aspiration". In this activity, VANVAN added popularity to the exhibition, while leading people to listen to children's voices and feel the warmth and strength during the anti epidemic period from the perspective of children.

In the development, MSG always adheres to the direction of uniting social public welfare forces, practicing social responsibility and making unremitting efforts to realize the "Benefit All People". All along, MSG attaches great importance to the education development, adheres to the heart of public welfare to run education, injects high-quality "Art Gene" into the education industry, leads the public welfare cause of education to burst out new vitality, and promotes the strategic development of education as a powerful country. We hoped that more people will pay attention to children's growth, and actively help the anti epidemic war with the power of art to inject positive energy into the society.

Fight "Epidemic" with art and work together. We must believe that the victory of the war will soon come to the land. In the future, MSG will continue to fulfill its corporate responsibilities, pay attention to the development of the epidemic, and work together with the state to ensure the safety of people's lives, help the development of education public welfare, and join to draw a grand blueprint for China's education.