On May 8, the First Session of the 2nd MSG Reading Festival was held with the theme of "Be a Smart Person". For the first time, the innovative way of offline reading and online sharing was adopted to lead the staff to explore the fun and mystery of entrepreneurship by reading "The New Era of Entrepreneurship". The activity was divided into three parts: "Reading & Sharing", "Theory & Practice", "Prizes Quiz", covering such interesting contents as experience sharing, case analysis, prize quiz. It was a convergence and collision of entrepreneurship story and thinking.



"The New Era of Entrepreneurship" was created by JUN LYU, MSG CEO, and officially released at the MSG Annual Meeting on Jan. 16, 2020. It is a business guide book to explore the way of innovation and entrepreneurship, condensing the essence and stories of millions of people's entrepreneurship, which is a powerful interpretation of its core value of "Pursue the Innovation and Crave the Entrepreneurship". Guided by mass entrepreneurship, the book constantly decodes the hidden mysteries by talking about all kinds of entrepreneurial ideas, so that readers can be smart people with entrepreneurial thinking in the complex world.



At the beginning, the host introduced the topic of "active thinking" and proposed that the cultivation of it should be stimulated through continuous learning. At the same time, she also warmly recommended a book list with great knowledge for the staff, and shared the reading experience of "The New Era of Entrepreneurship" in the book list. She believed that it is not a simple entrepreneurial story book and entrepreneurial guidance, but starts from exploring entrepreneurship, guides readers to form entrepreneurial cognition step by step, injects energy with the guidance of "entrepreneurship", and helps entrepreneurs to draw their own entrepreneurial blueprint.



"Many people underestimate entrepreneurship and lack entrepreneurial driving force. In fact, entrepreneurship that does not take dreams as driving force is vulnerable.""Personally, I think that the essence of 'Altruism' is reciprocity. In work, we need not only to play an active thinking, but also to have an 'Altruism' thought.""I agree with the humanization strategy of 'People Oriented', which can stimulate the staff to play an active role in thinking and inject more powerful creativity into the development of the enterprise."... In the "Reading & Sharing" session, the staff spoke enthusiastically, shared the most deeply felt segment in "The New Era of Entrepreneurship", and talked about the understanding.



In the subsequent "Theory & Practice" session, the staff discussed the entrepreneurship theory topics such as "entrepreneurship in your eyes", "entrepreneurship cases in your own or around you", "how to free your thinking from your cognition", etc., shared the experience of participating in the Startup Market of the MSG Annual Meeting, and launched a heated discussion combining theory and practice. The staff either quoted classics, or explained cases, or shared experiences, shared their understanding and thinking on different topics, gained new knowledge and insights in the process of topic discussion, and enjoyed the charm of book reading.



At the end, the interesting "Prizes Quiz" pushed the atmosphere to a new climax by winning exquisite gifts through online competition. In the warm answer atmosphere, the staff further deepened their understanding of "The New Era of Entrepreneurship".

"The fragrance of books can go far, and the joy of reading is endless." The outbreak of the epidemic did not hinder the pace of the group's cultural construction. The First Session of the 2nd MSG Reading Festival adopted the innovative mode of "cloud" reading, which made the staff have a new ideological understanding of "The New Era of Entrepreneurship", and cultivate their entrepreneurial thinking while enriching their cultural life. In the future, MSG will also carry out MSG Reading Festival in various forms to activate the group's cultural atmosphere, so that the staff can develop the habit of reading and being good at reading.